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Shortcodes Cheat Sheet

SHORTCODE SPLIT USING /2:
If you have a Full Name field for example and want to use only the first name, you can add /2 inside the shortcode [#FULLNAME/2#]

SHORTCODE FALL BACK USING THE | CHARACTER:
If your contact has an empty field and you want to replace it with another field [#FULLNAME|COMPANYNAME#] or with a text  [#FULLNAME|*there*#]

SHORTCODE COMBO:
If you want to combine both cases in the row above[#FULLNAME/2|COMPANYNAME|*there*#]

SHORTCODE CAPITALIZATION:
This is used to capitalize the first letter (PROPER) [#PROPER FULLNAME#], the whole word (UPPER) [#UPPER FULLNAME#], or nothing capitalized (LOWER) [#LOWER FULLNAME#].
Note that you can mix capitalization with other formats [#PROPER FULLNAME/2| LOWER COMPANYNAME|*there*#]

 

In the table below is a list of our available shortcodes with an example of each type:

Shortcode Example
Profile Information: Your default information [BUSINESS_NAME] [ADDRESS] [PHONE] [WEBSITE]
Social Channels: Your default social channels [FB] [TW] [PN] [IN] [LI]
Social Channels Share Buttons: Shortcodes to share the email or landing page on social channels [FB_SHARE_BUTTON] [TW_SHARE_BUTTON] [LI_SHARE_BUTTON] [FB_LIKE_BUTTON]
Email Campaign-Specific: Shortcodes to allow your contacts to redeem a coupon from the email campaign, unsubscribe or update their preferences, or view the online version of the email campaign.
Note that you can change the text in Settings > Shortcodes > Email Campaign Shortcodes
[COUPON_CODE]
[COUPON_CODE_NOLINK]
[COUPON_CODE_QR]
[ONLINE_URL]
[UNSUBSCRIBE_URL]
[UNSUBSCRIBE_LINK]
[DIRECT_UNSUBSCRIBE_URL]
[DIRECT_UNSUBSCRIBE_LINK]
[PREFERENCES_URL]
[PREFERENCES_LINK]
List shortcodes: Each list has its own shortcodes that you can choose from [#FIRSTNAME#]
[#LASTNAME#]
[#EMAIL#]
[#PHONE#]
Shortcode split using /2: If you have a Full Name field for example and want to use only the first name, you can add /2 inside the shortcode [#FULLNAME/2#]
Shortcode Fall Back using the | Character: If your contact has an empty field and you want to replace it with another field or with a text [#FULLNAME|COMPANYAME#] [#FULLNAME|*there*#]
Shortcode Combo: If you want to combine both cases in the row above [#FULLNAME/2|COMPANYNAME|*there*#]
Shortcode Capitalization: This is used to capitalize the first letter (PROPER), the whole word (UPPER), or nothing capitalized (LOWER)
Note that you can mix capitalization with other formats
[#PROPER FULLNAME#] [#UPPER FULLNAME#] [#LOWER FULLNAME#] [#PROPER FULLNAME/2| LOWER COMPANYNAME|*there*#]

 

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GotoWebinar Integration

VBOUT has a native GotoWebinar integration to capture the leads who register to attend your GotoWebinar meeting.

To access this integration, go to the Integrations page from the drop-down menu of the Settings:

Connect your GotoWebinar account:

You can change the Settings once you connect the account to create a new list for the contacts or add the contacts to an existing list, and add tags to these contacts:

Once you successfully connect your GotoWebinar account, you will see it under the Integrations page:

After launching a meeting, once someone registers to this meeting, they will be added to the list:

and you can check their activity, for example if they attended the meeting or not, on their profile:

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Zoom Integration

VBOUT offers a native Zoom integration where account owners can sync with VBOUT, webinar registrants along with their attendance activities and help turn event data into marketing data.

This native integration will do the following:

  • Automatically create a new VBOUT list each time a Zoom event is created.
  • Send each webinar registration back to the corresponding VBOUT list.
  • The contact activity timeline will display the Zoom activity with attendance time.
  • The contact will be tagged with the Zoom event name.
  • Create automation campaigns based on Zoom webinar activities (ex: when a contact joins a a Zoom webinar, put them in a content drip, create a pipeline activity and send them to a custom audience on Facebook Ads).
  • Create custom segments and lead scoring based on webinar activities.

To access this integration, go to the Integrations page from the drop-down menu of the Settings:

Connect your Zoom account and make sure to approve the authentication screen through Zoom.

You can change the Settings once you connect the account to create a new list for the contacts or add the contacts to an existing list, and add tags to these contacts:

Once you successfully connect your Zoom account, you will see it under the Integrations page:

After launching a meeting, once someone registers to this meeting, they will be added to the list:

and you can check their activity, for example if they attended the meeting or not, on their profile:

 

 

To uninstall the VBOUT Application from your Zoom account, please follow the following instructions:

  1. Login to your Zoom account and navigate to the Zoom App Marketplace
  2. Click Manage–>Installed Apps or search for the VBOUT app
  3. Choose the VBOUT app
  4. Click Uninstall

If you have further questions, please contact our support directly via Live Chat or by emailing support@vbout.com.

Expect replies within the hour during weekdays 2am-5pm EST, excluding holidays.

 

 

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Setting up payments with Stripe or PayPal

If you want to use your landing page or email campaign to sell a product or service, with the payment component, you will need a PayPal or Stripe account.

To set up your Stripe account, click on settings:

Add your stripe ID/email and your stripe key:

You can find your Stripe key on your stripe account here:

After adding the Key, choose Stripe as Payment Gateway, add the Amount and Product Description and click on Apply Changes:

When the contact clicks on the button, they will see this screen:

Note that if you’re using the test key, Test Mode will appear on the top of the screen:

If you’re using Paypal, add your Paypal ID or Email:

and choose Paypal for the Payment Gateway, once the contact clicks on the button, the following will show up:

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Light JS

Light JS is one of the list’s embed code. It’s flexible and any change you do in the style reflects directly to the page where you’re using this code.

To access the light JS code, click on List Embed Code:

You can choose to Edit Style:

After clicking it, the syle editor will open:

Once done, Save Changes and copy the code and paste it in your website:

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Using URL Parameters to send forms data

URL Parameters can be used to send forms data to external websites through one of these following methods:

1. Prefill form fields with custom merge tags
2. Prefill hidden form fields with URL variables and custom shortcodes
3. Submit form fills to an external page

Prefill form fields with custom merge tags

To mass personalize the URL, you can send an email, use a link inside the email that takes the contact to a landing page, for example: https://lp.vbt.site/10551/landing-page-1?firstname=[#FIRSTNAME#]&company=[#COMPANY#]

This way the link will be personalized based on each contact, for example, if the contact’s first name is Mood and the company name is vbout, the link will become like this: https://lp.vbt.site/10551/landing-page-1?firstname=mood&company=vbout

Prefill hidden form fields with URL variables and custom shortcodes

You can add a hidden field as well by adding to the url hiddenfield=value

Submit form fills to an external page

You can send the form fields to an external redirect page:

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Using URL parameters with your landing page

URL parameters are very helpful in making your personalization experience much easier. They are used in the following:

1. Personalize the landing page with the contact details
2. Personalize the landing page using custom shortcodes

Personalize the landing page with the contact details

You can personalize your landing page in an easy and simple way:

  1. Add the shortcodes in the landing page from the list’ shortcodes:

  2. Add the parameters to the landing page link, for example: https://lp.vbt.site/10551/landing-page-1?firstname=nicole&company=vbout

Personalize the landing page using custom shortcodes

You can use custom shortcodes which are shortcodes you create by adding a word inside [##] like [#EXAMPLE#]. These shortcodes do not have to be already created through a list, they can be random shortcodes of your choice. The link would look like: https://lp.vbt.site/10551/landing-page-1?EXAMPLE=vbout&firstname=nicole

This would be the result:

You can find other ways to use the URL parameters here.

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Campaign Groups

Marketing campaigns such as Facebook sponsored Ad or event registration often require few assets working together to be able to capture and nurture the lead. Assets such as landing pages, email templates, automation drips, and forms are essential for the success of these campaigns. With Campaign Groups, you can organize these assets into groups, then easily copy them when you are running similar campaigns for yourself or your clients…

Campaign Groups can be used on VBOUT by following these simple steps:

Step 1: Install the Add-on

Step 2: Create Group

Step 3: Attach Assets

Step 4: Attach More Assets if needed or duplicate or copy to a subaccount

Step 5: Attach assets in an opposite way

Step 1: Install the Add-on:

Go to Add-ons and Install the Campaign Group Add-ons:

Step 2: Create Group

After installing the add-on, refresh your page and you will see the Campaign Groups here, click on Create Group:

Give your Campaign Group a Name and a description (for your own reference):

Step 3: Attach Assets

After creating the campaign group, you will choose the Assets that you’d like to attach from the following:

Landing Pages, Email Campaigns, Automations, Popups, Lists, Goals, Email Templates, Automated Messages, Dashboards.

You will see the assets that you chose here:

Step 4: Attach More Assets if needed:

Once you finish, go back to Campaign Groups. You can choose from the dropdown menu to attach more assets, duplicate the campaign group or copy to account if you’re an agency:

Step 5: Attach assets in an opposite way

You can attach from an automation, list, landing page… an asset to the campaign assets

Choose the campaign group:

You will notice that the asset has been added:

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Adding Links to Emails and Landing Pages

When creating an Email Campaign or a Landing Page, one of the most important element should be your Call To Action (CTA). CTAs usually link to an external URL, a downloadable file, an anchor within the same page, a link to a landing page created on VBOUT, a phone number (click to call) or an email (Click to email).

VBOUT’s email and landing page builder has a built-in feature to make these edits easily.

Anchor Link

To add an Anchor Link, highlight the beginning word or icon of the section you wish to ‘jump to’, then click the Anchor icon on the top editor. From the left panel, give it an Anchor Name:

Once the anchor has been created, choose the navigation or button you wish to hyperlink to that Anchor:

Choose the Anchor and save:

Aside from Anchor Links, you have the ability to add different types of links:

Website Url

Add an external URL such as a blog post or signup page on your website:

Landing Page Link

The landing page option shows you all the pages created on your VBOUT account to choose from. This lets you create a page-to-page or email-to-page, guided flow or funnel easily:

File Manager

When you choose File Manager, it automatically opens all your uploaded media and files on your VBOUT account. You can choose to link to a downloadable PDF, an image, video or even create a graphic on Canva.

Email Address

The click-to-email hyperlink lets you pre-populate, in the recipient’s default email application, a predefined email, subject line and a message body. When a contact clicks on the link, their email application will open with the to Email Address, Message Subject and Message Body already filled for convenience:

Phone Number

The Phone Number hyperlink creates a click-to-call action that opens up the contact’s default phone application when clicked (ex: phone dialpad or skype)

 

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