Author Archive

Adding Links to Emails and Landing Pages

When creating an Email Campaign or a Landing Page, one of the most important element should be your Call To Action (CTA). CTAs usually link to an external URL, a downloadable file, an anchor within the same page, a link to a landing page created on VBOUT, a phone number (click to call) or an email (Click to email).

VBOUT’s email and landing page builder has a built-in feature to make these edits easily.

Anchor Link

To add an Anchor Link, highlight the beginning word or icon of the section you wish to ‘jump to’, then click the Anchor icon on the top editor. From the left panel, give it an Anchor Name:

Once the anchor has been created, choose the navigation or button you wish to hyperlink to that Anchor:

Choose the Anchor and save:

Aside from Anchor Links, you have the ability to add different types of links:

Website Url

Add an external URL such as a blog post or signup page on your website:

Landing Page Link

The landing page option shows you all the pages created on your VBOUT account to choose from. This lets you create a page-to-page or email-to-page, guided flow or funnel easily:

File Manager

When you choose File Manager, it automatically opens all your uploaded media and files on your VBOUT account. You can choose to link to a downloadable PDF, an image, video or even create a graphic on Canva.

Email Address

The click-to-email hyperlink lets you pre-populate, in the recipient’s default email application, a predefined email, subject line and a message body. When a contact clicks on the link, their email application will open with the to Email Address, Message Subject and Message Body already filled for convenience:

Phone Number

The Phone Number hyperlink creates a click-to-call action that opens up the contact’s default phone application when clicked (ex: phone dialpad or skype)

 

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DMARC: Everything you should know and how to set it up

In this article, we will explain the following:

  1. What is DMARC?
  2. Why is DMARC important?
  3. How does DMARC work, briefly, and in non-technical terms?
  4. How does DMARC work (detailed)?
  5. Why some ESPs reject/quarantine emails if DMARC is not set up?
  6. How to create and verify a DMARC record on VBOUT?


What is DMARC:

DMARC, which stands for “Domain-based Message Authentication, Reporting & Conformance”, is an email authentication, policy, and reporting protocol. It builds on the widely deployed SPF and DKIM protocols, adding linkage to the author (“From:”) domain name, published policies for recipient handling of authentication failures, and reporting from receivers to senders, to improve and monitor protection of the domain from fraudulent email.


Why is DMARC important?

With the rise of the social internet and the ubiquity of e-commerce, spammers and phishers have a tremendous financial incentive to compromise user accounts, enabling theft of passwords, bank accounts, credit cards, and more. Email is easy to spoof and criminals have found spoofing to be a proven way to exploit user trust of well-known brands. Simply inserting the logo of a well known brand into an email gives it instant legitimacy with many users.

Users can’t tell a real message from a fake one, and large mailbox providers have to make very difficult (and frequently incorrect) choices about which messages to deliver and which ones might harm users. Senders remain largely unaware of problems with their authentication practices because there’s no scalable way for them to indicate they want feedback and where it should be sent. Those attempting new SPF and DKIM deployment proceed very slowly and cautiously because the lack of feedback also means they have no good way to monitor progress and debug problems.

DMARC addresses these issues, helping email senders and receivers work together to better secure emails, protecting users and brands from painfully costly abuse.


How does DMARC work, briefly, and in non-technical terms?

A DMARC policy allows a sender to indicate that their messages are protected by SPF and/or DKIM, and tells a receiver what to do if neither of those authentication methods passes – such as junk or reject the message. DMARC removes guesswork from the receiver’s handling of these failed messages, limiting or eliminating the user’s exposure to potentially fraudulent & harmful messages. DMARC also provides a way for the email receiver to report back to the sender about messages that pass and/or fail DMARC evaluation.


How does DMARC work (detailed)?

More detailed explanation can be found here.


Why some ESPs reject/quarantine emails if DMARC is not set up?

Large scale email receivers, such as Yahoo, Comcast, AOL and many more are increasingly requiring that email messages be properly authenticated, and when they say properly authenticated it means in a DMARC-compliant way.
When DMARC is not verified, some ESPs automatically reject or quarantine the email.
Most of the time, the quarantine emails, meaning they send them to SPAM.

Source: DMARC.org


How to create and verify a DMARC record on VBOUT?

For your convenience, VBOUT has a built-in DMARC policy check and generator.

To check and create a DMARC policy, go to Settings > Domain Sender Verification, add your Sending Domain and click on Generate:

Once you click on the Generate button, VBOUT will create a default record for your convenience. You can edit this record by clicking the Edit icon.

The changes that you make to “DMARC policy type”, “Email analysis percentage”, “Email aggregate DMARC reports to”, and “Email forensic DMARC failure reports to” will be reflected in the Value:

DMARC policy types:
There are three types of policies: None, Quarantine, and Reject.

  • None: The mailbox provider won’t take action for emails that fail DMARC.
  • Quarantine: This will make the mailbox providers treat all emails that fail DMARC as suspicious. Quarantining an email delivers it into an area outside of the inbox, such as the spam or junk folder.
  • Reject: The mailbox providers will reject all emails that fail DMARC.

Email analysis percentage: The percentage of emails that will be checked.

Email aggregate DMARC reports to: The aggregate DMARC reports contain information about the authentication status of messages sent on behalf of a domain.

Email forensic DMARC failure reports to: A forensic report is essentially a copy of the email that failed DMARC validation and is typically sent immediately after the failure.

Once you finish, click on the value to copy it to your clipboard:

Once you finish, add the entry to your DNS record and click Verify on VBOUT.

Here’s an example:

Depending on the DNS server, changes might take anywhere from a few minutes to 24 hours to reflect.
If the verify does not work after that time, please contact support for further assistance.

 

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How to manage client billing information?

You can manage your client’s billing information by going to Partner Portal > Accounts > choose the Account and choose Billing Details from the drop-down menu:

In the Payment Method section, choose whether to Add a Payment Method or Use the Agency’s card:

In the Invoices section, you will see all of your client’s invoices:

In the Manage Addons section, you can buy Add-ons for your client:

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How to add a new Client License to VBOUT?

To add a new Client License to VBOUT, go to Partner Portal > Accounts > Add Account:

Configure the Account the way you want:

  • Contact Name: The client’s name.
  • Business Name: The business’s name.
  • Business Email: The business’s email address which will be the account’s default email address.
  • Business Phone: The business’s phone number.
  • Business VBOUT Name: This will be the same as the Business Name.
  • Business Password: The business password that the default email address will use to login.
  • Business VAT Number: The Business’s VAT Number.
  • Disable Access to Billing: Choose whether to allow the business to access its billing page or not.
  • Limit Access to Settings: Account’s owner will not have access to users.
  • Time-zone: The account’s time zone.
  • Plan: Choose the plan for this account.
  • Commission Structure: Choose whether you want it to be “Discount to paid amount” or “Normal Commission Payout”.

Here’s how this page will look like after adding the required information:

Once you click on create, you will have to fill the billing information:

Afterward, the account will appear here:

You will be able to edit it here:

Once the client logs into their account for the first time, they will be redirected to this page:

Where they choose whether to go to the dashboard or start with one of these features.

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Manage your Email Inbox with VBOUT

VBOUT provides deep inbox integration, which allows you to get the latest conversations with your contacts in the lead’s activity timeline.

To integrate your email inbox with VBOUT, go to “Social Media” and click “Add a New Account”, then choose “Email Inbox”:

Note: When you sync your inbox, the emails received prior to connecting won’t appear, but only the ones from the moment you start the sync.

You will be redirected to the authentication page where you can start adding the email inbox you wish to connect.

After connecting your email inbox, you can access it from the profile on VBOUT:

You can click on the message to view it:

You can also reply, add additional recipients, if any, and attach images or files:

The system also lets you add contacts to your lists from the information tooltip on the email, simply by hovering over the email (from or cc) and choose “Add Contact”.

 

VBOUT will display a notification on the top right notification panel of any new emails.

Note that VBOUT only brings over the conversations from contacts on an existing list. If you wish to view all the emails that came through, simply add your connected email account to a VBOUT list and all received emails will be pulled in.

 

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Task Automation

Once you install the Task Manager from here, you can use the Task actions in the automation:

Create New Task: Once the automation triggers, a task will be created, you can configure it when you double click on the action:

Add to Task: Once the automation triggers, the contact will be added to a Task of your choice:

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E-commerce List

Once E-commerce is activated in your account, an e-commerce list will be automatically created with all the contacts from the website:

Once you click on a record, you will be able to see their e-commerce activities:

Click on the activity and you will see its details:

You can access E-commerce Activity from the left side, showing Order History, Abandoned Carts, and Search History:

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E-commerce and Email Templates

When creating an email template or campaign, you will find new components for e-commerce:

Store Feed

Related Products

Last Viewed Products

Last Viewed Categories

Last Abandoned Cart

Last Order Details

You can add directly from the File Manager your products’ images from the Ecommerce tab:

When you choose one of the Ecommerce components, the settings on the left panel will appear:

Store Name

Product count: How many products you want to show.

Product view: Stacked or Tiles.

Options: To Show or Hide Image, Description or Price.

Mix products from: 2 categories or more.

Prioritize choice based on:

  • Recent Visits
  • Most Viewed
  • Last Abandoned Cart
  • Last Completed Order
  • Custom Preferences

You can also use the Ecommerce shortcodes:

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