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Lead Scoring Glossary

Below is a comprehensive list of engagements under your Lead Scoring feature that you can use to score your leads:

Website Engagement:

  • Destination URL: User visits a particular page on your website.
  • Duration on Site: User spends a certain amount of time on your website.
  • Number of pages visited: User visits a certain number of pages on your website.
  • Link Clicked: User clicks on a certain link on your website.
  • Video Watched: User watches a certain Youtube or Vimeo video on your website.
  • Form Submitted: User submits a form on your website – Must obtain the form id.
  • Goal Triggered: User reaches a particular VBOUT Conversion Goal.
  • Popup Triggered: User triggers a VBOUT popup.

Landing Page Engagement:

  • Page Visit: User visits a certain Landing Page.
  • Link Clicked: User clicks on a certain link on your Landing Page.

Email Engagement:

  • Email Opened: User opens any or a particular email marketing campaign sent from VBOUT.
  • Field Values: The value of a particular field within an email list matches certain criteria.
  • Link Clicked: User clicks on any or specific link inside a VBOUT email campaign.
  • Joined List: User joins a particular contact list.
  • Unsubscribed: User unsubscribes from a list – Could be a negative value.
  • Hard Bounce: A Hard Bounce registered for a particular user – Ex: Email does not exist – Could be a negative value. Here is a list of email bounce codes.
  • Soft Bounce: A Soft Bounce registered for a user – Ex: Email Inbox Temporarily Full – Could be a negative value. Here is a list of email bounce codes.
  • Spam Complained: If a contact marks your Emails as Spam.

SMS Engagement:

  • Link Clicked: User clicks on a link from an SMS you have sent.

Browser Push Engagement:

  • Browser Push Subscribed: When a user becomes a subscriber by accepting to receive Browser Push notifications.
  • Browser Push Blocked: When a user ignores receiving Browser Push notifications.
  • Link Clicked: User clicks on a link from a Browser Push.

Automation:

  • Automation Triggered: User is at a particular stage of an automation.

General Filters:

  • By Device: User’s visited your site on a PC, Mobile or a Tablet.
  • By Device OS: User’s visited your site from Android, Windows, iPhone, MacOS.
  • By Location: User’s country and state match your defined criteria.
  • By Campaign Source: Giving the lead a score according to the source of the campaign.
  • By Campaign Name: User’s campaign name matches your defined criteria.
  • By Tag Name: User’s tag name matches your defined criteria.

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Add-Ons

Add-Ons are extensions that can be installed to your account. There are free and paid add-ons, based on the plan you choose.

Add-Ons differ from plan to plan.

To access Add-Ons, go to Settings > Add-Ons or click here. In this page, you will find Add-Ons with their description and prices.

The table below shows a comparison of the Add-Ons for each plan:

 

Basic Lite Pro Ultimate
Add 10000 Email Credits/mo
Add 20000 Email Credits/mo
Add 100000 Email Credits/mo
20 Additional Goals Conversion
5 Additional Behavioral Webhooks
50000 Email Credits/mo
50 Screenshot Credits/mo
100 Screenshot Credits/mo
200 Screenshot Credits/mo
Manage 10 Social Profiles
Unlimited Social Media Profiles
Landing Pages
Users & workflow Add 10 Team Members Add 10 Team Members Add 10 Team Members
Unlimited Customer Journeys
Lead Scoring Additional 20K Leads Additional 20K Leads
Salesforce Sync
Hubspot Sync
Zoho Sync
Google Analytics  Free Part of Plan Part of Plan Part of Plan
HeatMap Free Part of Plan Part of Plan Part of Plan
Browser Push Notification  Free Part of Plan Part of Plan

Part of Plan

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