Commerce
| As seen on | Buy | Buy direct |
| Buying judgments | Clearance | Order |
| Order status | Orders shipped by | shopper |
Personal
| Dig up dirt on friends | Meet singles | Score with babes |
Employment
| Additional Income | Be your own boss | Compete for your business |
| Double your | Earn $ | Earn extra cash |
| Earn per week | Expect to earn | Extra income |
| Home based | Home employment | Homebased business |
| Income from home | Make $ | Make money |
| Money making | Online biz opportunity | Online degree |
| Opportunity | Potential earnings | University diplomas |
| While you sleep | Work at home | Work from home |
Financial – General
| $$$ | Affordable | Bargain |
| Beneficiary | Best price | Big bucks |
| Cash | Cash bonus | Cashcashcash |
| Cents on the dollar | Cheap | Check |
| Claims | Collect | Compare rates |
| Cost | Credit | Credit bureaus |
| Discount | Earn | Easy terms |
| F r e e | Fast cash | For just $XXX |
| Hidden assets | hidden charges | Income |
| Incredible deal | Insurance | Investment |
| Loans | Lowest price | Million dollars |
| Money | Money back | Mortgage |
| Mortgage rates | No cost | No fees |
| One hundred percent free | Only $ | Pennies a day |
| Price | Profits | Pure profit |
| Quote | Refinance | Save $ |
| Save big money | Save up to | Serious cash |
| Subject to credit | They keep your money — no refund! | Unsecured credit |
| Unsecured debt | US dollars | Why pay more? |
Financial – Business
| Accept Credit Cards | Cards accepted | Check or money order |
| Credit card offers | Explode your business | Full refund |
| Investment decision | No credit check | No hidden Costs |
| No investment | Requires initial investment | Sent in compliance |
| Stock alert | Stock disclaimer statement | Stock pick |
Financial – Personal
| Avoid bankruptcy | Calling creditors | Collect child support |
| Consolidate debt and credit | Consolidate your debt | Eliminate bad credit |
| Eliminate debt | Financially independent | Get out of debt |
| Get paid | Lower interest rate | Lower monthly payment |
| Lower your mortgage rate | Lowest insurance rates | Pre-approved |
| Refinance home | Social security number | Your income |
General
| Acceptance | Accordingly | Avoid |
| Chance | Dormant | Freedom |
| Here | Hidden | Home |
| Leave | Lifetime | Lose |
| Maintained | Medium | Miracle |
| Never | Passwords | Problem |
| Remove | Reverses | Sample |
| Satisfaction | Solution | Stop |
| Success | Teen | Wife |
Greetings
| Dear [email/friend/somebody] | Friend | Hello |
Marketing
| Ad | Auto email removal | Bulk email |
| Click | Click below | Click here |
| Click to remove | Direct email | Direct marketing |
| Email harvest | Email marketing | Form |
| Increase sales | Increase traffic | Increase your sales |
| Internet market | Internet marketing | Marketing |
| Marketing solutions | Mass email | Member |
| Month trial offer | More Internet Traffic | Multi level marketing |
| Notspam | One time mailing | Online marketing |
| Open | Opt in | Performance |
| Removal instructions | Sale | Sales |
| Search engine listings | Search engines | Subscribe |
| The following form | This isn’t junk | This isn’t spam |
| Undisclosed recipient | Unsubscribe | Visit our website |
| We hate spam | Web traffic | Will not believe your eyes |
Medical
| Cures baldness | Diagnostics | Fast Viagra delivery |
| Human growth hormone | Life Insurance | Lose weight |
| Lose weight spam | Medicine | No medical exams |
| Online pharmacy | Removes wrinkles | Reverses aging |
| Stop snoring | Valium | Viagra |
| Vicodin | Weight loss | Xanax |
Numbers
| #1 | 100% free | 100% Satisfied |
| 4U | 50% off | Billion |
| Billion dollars | Join millions | Join millions of Americans |
| Million | One hundred percent guaranteed | Thousands |
Offers
| Being a member | Billing address | Call |
| Cannot be combined with any other offer | Confidentially on all orders | Deal |
| Financial freedom | Gift certificate | Giving away |
| Guarantee | Have you been turned down? | If only it were that easy |
| Important information regarding | In accordance with laws | Long distance phone offer |
| Mail in order form | Message contains | Name brand |
| Nigerian | No age restrictions | No catch |
| No claim forms | No disappointment | No experience |
| No gimmick | No inventory | No middleman |
| No obligation | No purchase necessary | No questions asked |
| No selling | No strings attached | No-obligation |
| Not intended | Obligation | Off shore |
| Offer | Per day | Per week |
| Priority mail | Prize | Prizes |
| Produced and sent out | Reserves the right | Shopping spree |
| Stuff on sale | Terms and conditions | The best rates |
| They’re just giving it away | Trial | unlimited |
| Unsolicited | Vacation | Vacation offers |
| Warranty | We honor all | Weekend getaway |
| What are you waiting for? | Who really wins? | Win |
| Winner | Winning | won |
| You are a winner! | You have been selected | You’re a Winner! |
Calls-to-Action
| Cancel at any time | Compare | Copy accurately |
| Get | Give it away | Print form signature |
| Print out and fax | See for yourself | Sign up free today |
Free
| Free | Free access | Free cell phone |
| Free consultation | Free DVD | Free gift |
| Free grant money | Free hosting | Free installation |
| Free Instant | Free investment | Free leads |
| Free membership | Free money | Free offer |
| Free preview | Free priority mail | Free quote |
| Free sample | Free trial | Free website |
Descriptions/Adjectives
| All natural | All new | Amazing |
| Certified | Congratulations | Drastically reduced |
| Fantastic deal | For free | Guaranteed |
| It’s effective | Outstanding values | Promise you |
| Real thing | Risk free | Satisfaction guaranteed |
Sense of Urgency
| Access | Act Now! | Apply now |
| Apply Online | Call free | Call now |
| Can’t live without | Do it today | Don’t delete |
| Don’t hesitate | For instant access | For Only |
| For you | Get it now | Get started now |
| Great offer | Info you requested | Information you requested |
| Instant | limited time | New customers only |
| Now | Now only | Offer expires |
| Once in lifetime | One time | Only |
| Order now | Order today | Please read |
| Special promotion | Supplies are limited | Take action now |
| Time limited | Urgent | While supplies last |
Nouns
| Addresses on CD | Beverage | Bonus |
| Brand new pager | Cable converter | Casino |
| Celebrity | Copy DVDs | Laser printer |
| Legal | Luxury car | New domain extensions |
| Phone | Rolex | Stainless steel |