When creating a workflow, you will come across ecommerce special triggers:

Abandoned Cart: This triggers actions to do after a visitor abandons the cart. You will choose if the trigger executes 30 Minutes of Adding Their First Product To Cart or 30 Minutes of Adding The Last Product To Cart:

Note that if a contact is added to the workflow and they made a purchase before the delay is over, they will be removed from the workflow automatically and won’t receive the action. That’s why we always recommend adding a delay after this trigger.

Completed Order: This Trigger is executed when a contact completes an order.

Custom Events: This trigger is used to create customized events, for example, A contact who searched for iphone:


  • Tag Added: When a contact has a new tag added, they enter the automation (based on the criteria chosen in the trigger).
  • Custom API event: When a contact fields have change through API.


  • Lead Status: If you have lead scoring setup, you can target leads who match certain lead status you created within the system. Available options will be a drop-down of statuses that you created on the lead configuration page.
  • Lead Score: Alternative to lead status, you can target users based on their VBOUT score. Available options are Score Equals to, Score is Greater Than, Score is Less Than, Score is Between [NUMBER X] and [NUMBER Y] where number x and y are numbers you choose.


  • Page View: User views a certain Landing Page.
  • Link Clicked: User clicks on a certain link on your Landing Page.


  • Destination URL: User visits a particular page on your website.
  • Link Clicked: User clicks on a certain link on your website.


  • Coupon Redeemed: When a contact redeems a specified coupon, they enter the automation.


  • Webinar Attended: When a contact attend a specific webinar.
  • Time Spent (Minutes): When a contact attend a specific webinar for specific amount of time.


  • Billing Country: The contact’s billing country.
  • Billing State: The contact’s billing state.
  • Billing City: The contact’s billing city.
  • Billing Zipcode: The contact’s billing Zipcode.
  • First Order Date: The contact’s first order date.
  • Last Abandoned Cart Date: The contact’s last abandoned cart date.
  • Last Abandoned Cart Total: The contact’s last abandoned cart total amount.
  • Last Abandoned Category ID: The last abandoned category ID.
  • Last Abandoned Category Name: The last abandoned category name, for example Phone.
  • Last Abandoned Product ID: The last abandoned product ID.
  • Last Abandoned Product Name: The last abandoned product name, for example iPhone.
  • Last Order Date: The contact’s last order date
  • Last Order Quantity: The contact’s last order quantity.
  • Last Order Status: The contact’s last order status, for example processing.
  • Last Order Total: The contact’s last order total.
  • Last Ordered Category ID: The contact’s last ordered category ID.
  • Last Ordered Category Name: The contact’s last ordered category name.
  • Last Ordered Product ID: The contact’s last ordered product ID.
  • Last Ordered Product Name: The contact’s last ordered product name.
  • Last Visited Product ID: The contact’s last visited product ID.
  • Last Visited Product Name: The contact’s last visited product Name.
  • Last Visited Category ID: The contact’s last visited category ID.
  • Last Visited Category Name: The contact’s last visited category name.
  • Number of Abandoned Carts: The number of  the contact’s abandoned carts.
  • Ordered Product Name: The contact’s ordered product name.
  • Ordered Category Name: The contact’s ordered category name.
  • Ordered Product ID: The contact’s ordered product ID.
  • Ordered Category ID: The contact’s ordered category ID.
  • Promo Code: The promo code used by the contact.
  • Promo Value: The promo value that the contact used.
  • Searched Product: The searched products, for example searched for product named blue t-shirt.
  • Shipping Method: The contact’s shipping method.
  • Shipping Address Line: The contact’s shipping address line.
  • Shipping Country: The contact’s shipping country.
  • Shipping City: The contact’s shipping city.
  • Shipping State: The contact’s shipping state.
  • Shipping Zipcode: The contact’s shipping Zipcode.
  • Shipping Total: The contact’s shipping total amount.
  • Store Name: The store’s name from which the contact bought or is buying (This is used when you have multiple stores connected to your account).
  • Total Lifetime Value: The contact’s total lifetime value.

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