Predictive sending is a sending process that will send emails at the time the recipients are more likely to open their emails.
Once you create a campaign, you will have the choice of the process between Normal sending or chunk sending, or Predictive sending:
The predictive sending time will be based on three factors:
- Contact: Check based on previous campaign emails in case they are known contacts so in this case, we have the best sending day(s)/time(s) and the email will be sent based on it.
- Business Type: Check if the client business type is known, so in this case, we have the best sending day(s)/time(s) and the email will be sent based on it.
- Fallback: in case contact & business type are unknown, the fallback concept is used where it contains the best sending day(s)/time(s) based on market research.
In the Summary tab, you have the option to limit the sending time of the campaign.
Please note that you can specify the date after a minimum of 4 days of the campaign scheduled time.
In case, you have not limited the sending time of the campaign, it will take from 7 to 10 days to be sent completely based on the best sending factor.