UTM Tracking allows you to measure the performance of your campaigns on your analytics platform, such as Google Analytics.
UTM stands for “Urchin Traffic Monitor“, a name derived from Urchin Tracker, a web analytics software integrated in the Google Analytic code base.

UTM tracking relies on five variables that can be appended to your links:

  1. UTM Medium: The medium used for tracking, example: SMS, Landing Page…
  2. UTM Campaign: The campaign used for tracking, example: ad
  3. UTM Content: The content used for tracking, example: shirts
  4. UTM Source: The source could be a social channel like Facebook, a website, example: mydomain.com
  5. UTM Term: A specific term used for tracking, example: Lipstick

Here is one example: https://www.example.com/page?utm_content=drip-holiday&utm_medium=automation&utm_source=email&utm_campaign=special-offer

UTM can be activated in 4 different places in the platform:

  • Email campaign:
  • Automated Emails:
  • Automated SMS:
  • Landing Pages:

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