Social media bots are automated programs that perform specific tasks on platforms like Instagram in response to certain triggers, such as specific keywords in comments. These bots are widely used for purposes like marketing, boosting engagement, and providing customer support.
Bots use Instagram’s APIs to monitor posts and comments, scanning for particular keywords, hashtags, or phrases. When the bot detects a match with its predefined criteria, it springs into action, performing tasks like sending a direct message to the person who left the comment.
You can check below a detailed guide on setting up a Social Media Keyword Bot.
Prerequisites
Before you begin, ensure the following:
Connect your Instagram Business Account to the platform.
Connect your Facebook Business Account, linked to your Instagram account.
If you already have a connected Instagram Account before November 15, 2024, please unlink and relink your account to activate this feature.
Please refer to this link for more details on how to connect your social media accounts.
Creating a Keyword-Based Bot Automation
Create a New Automation
From the Automation tab -> Your Automations – > Create Automation.
Configure the Trigger
Choose the “Keyword Bot” as the trigger.
In the configuration:
Select Instagram Account: Choose the account you want to target.
Set a Listener: Decide which posts or reels the bot will monitor:
All Posts or Reels: Targets all content.
Specific Post or Reel: Targets a specific post or reel already published.
Next Post or Reel: Targets the next content published after the automation goes live.
Define Keywords: Enter the list of keywords the bot will monitor in comments.
Auto Reply Comments (optional): Define at least three auto-reply comments to be posted when a keyword is detected.
Save the Trigger Configuration.
Add the “Send DM” Action
Choose “Send DM” as an action.
Configure the bot to send a direct message (DM) when a keyword is detected:
Select a Message Type:
Text Message: Write the message content.
Media Message: Attach an image or video (only one media type per message).
Card Message: Create a custom card with a title, subtitle, buttons (URLs), an image, and media.
Buttons Message: Combine a text message with buttons (URLs) and media.
Form Message: Design a form to collect responses. Specify form fields, a message prompt, and a confirmation message.
You can include multiple “Send DM” actions as part of the automation.
Finally, Save and Publish the Automation.
Important Limitations
Account Restrictions:
Each Instagram account can only be part of one active automation.
Direct Messaging (DM) Rules (Instagram API Guidelines):
First DM Timing: If a user has never messaged your page but comments on a post, the bot can send the first DM only within 24 hours. After this period, the DM will not be sent.
After sending the first DM, no further messages can be sent until the user replies.
Once a user sends a message, you can send unlimited DMs within the next 24 hours without restriction.
Analytics
You can check the automation analytics by clicking on Analytics next to your automation.
For more details on the execution logs, you can click on the number of actions executed.
Getting Started with Social Media Keyword Bot
Social media bots are automated programs that perform specific tasks on platforms like Instagram in response to certain triggers, such as specific keywords in comments. These bots are widely used for purposes like marketing, boosting engagement, and providing customer support.
Bots use Instagram’s APIs to monitor posts and comments, scanning for particular keywords, hashtags, or phrases. When the bot detects a match with its predefined criteria, it springs into action, performing tasks like sending a direct message to the person who left the comment.
You can check below a detailed guide on setting up a Social Media Keyword Bot.
Prerequisites
Before you begin, ensure the following:
If you already have a connected Instagram Account before November 15, 2024, please unlink and relink your account to activate this feature.
Please refer to this link for more details on how to connect your social media accounts.
Creating a Keyword-Based Bot Automation
Create a New Automation
From the Automation tab -> Your Automations – > Create Automation.
Configure the Trigger
Choose the “Keyword Bot” as the trigger.
In the configuration:
Add the “Send DM” Action
Choose “Send DM” as an action.
Configure the bot to send a direct message (DM) when a keyword is detected:
Select a Message Type:
You can include multiple “Send DM” actions as part of the automation.
Finally, Save and Publish the Automation.
Important Limitations
Account Restrictions:
Each Instagram account can only be part of one active automation.
Direct Messaging (DM) Rules (Instagram API Guidelines):
Analytics
You can check the automation analytics by clicking on Analytics next to your automation.
For more details on the execution logs, you can click on the number of actions executed.
Get Started
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