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Email Marketing

64 articles

Adding links to emails and landing pages

Shortcodes cheat sheet

Email testing – sending draft emails

Contacts communication preferences

Outlook junk folder policy

Reading analytics for email campaigns

How to create an email drip

Using URL parameters with your landing page

UTM tracking

Spam scoring

Upload your HTML email template

How to avoid your emails ending up in spam

Maintaining a good list hygiene

Most common reasons for an email to end up in spam

How to personalize your subject line

Campaign groups

Email testing – inbox preview

Personalization

Default account shortcodes