SMS Predictive sending is a sending process that will send SMS at the time the recipients are more likely to open their text messages.
To use SMS Predictive sending in your automation workflow, you need to enable it in each Twilio SMS action you are adding.
The predictive sending time will be based on three factors:
- Contact: Check based on previous SMS in case they are known contacts so in this case, we have the best sending day(s)/time(s) and the SMS will be sent based on it.
- Business Type: Check if the client business type is known, so in this case, we have the best sending day(s)/time(s) and the SMS will be sent based on it.
- Fallback: in case contact & business type are unknown, the fallback concept is used where it contains the best sending day(s)/time(s) based on market research.
Please note that when activating Predictive sending, the delay advanced timing will not be taken into consideration when sending the SMS.