URL parameters are very helpful in making your personalization experience much easier. They are used in the following:
1. Personalize the landing page with the contact details
2. Personalize the landing page using custom shortcodes
Personalize the landing page with the contact details
You can personalize your landing page in an easy and simple way:
- Add the shortcodes in the landing page from the list’ shortcodes:
- Add the parameters to the landing page link, for example: https://lp.vbt.site/26216/landing-page-1?firstname=John&company-name=Marketing
Personalize the landing page using custom shortcodes
You can use custom shortcodes which are shortcodes you create by adding a word inside [##] like [#EXAMPLE#]. These shortcodes do not have to be already created through a list, they can be random shortcodes of your choice. The link would look like: https://lp.vbt.site/26216/landing-page-1?firstname=John&example=Platform
This would be the result:
You can find other ways to use the URL parameters here.